We're building the e-commerce platform we'd want to use.

Outerpack is a service of Wolff Creative — a small product studio focused on the outdoor industry.

We started Outerpack because we kept running into the same wall building outdoor brand stores: generic e-commerce platforms can't model the products. Shopify treats a $1,400 compound bow the same way it treats a t-shirt. Customers shopping for a specific draw weight, axle-to-axle, and IBO speed are forced to dig through metafields and unfilterable description text. The buying experience is broken — and so is the product data.

We thought about it the way an outdoor brand actually thinks about its catalog — specs first, pro staff second, dealer network third — and built around that. Brand-defined attributes are first-class. Pro staff have native pages and gear lists. Wholesale isn't an upsold add-on. Multi-channel publishing is the default, not the upgrade.

We're currently in pilot. Our first 10 brands get 90 days free, hands-on migration, and direct Slack access to our team. After that we open to general availability.

If you're building an outdoor brand and the platform you're on is fighting you — talk to us.