What you get
Built for the catalog you actually have.
Outerpack is the e-commerce stack outdoor brands have been hacking together with plugins. We built it as one product, with the patterns the industry actually uses.
Built for the outdoor catalog
Brand-defined product attributes
Define your own specs — water type, target species, draw weight, axle-to-axle, hull length, temperature rating. Whatever your customers shop on. Each brand's filters are generated from their own definitions, so a fishing brand and an archery brand share zero schema.
Industry presets
Pick your category at signup (Fishing, Hunting, Archery, Camping, Paddle, Climb, Snow, Cycling, more). We seed your starter category tree and the attribute set the vertical actually uses. Edit, extend, or ignore — it's your catalog.
Variants, options, bulk import
Multiple options per product (size, color, length, hand). Bulk CSV import with field mapping and validation. Per-variant pricing, weight, SKU, and stock.
Inventory across multiple locations
Track stock per warehouse or drop-ship source. Low-stock thresholds, available vs. on-hand, automatic commit on order placement.
Sales and channels
Stripe-powered checkout, on your domain
Embedded Stripe checkout — card, Apple Pay, Google Pay, automated US sales tax, address collection. Customers never bounce to a stripe.com URL. Your statement descriptor, your brand.
DTC and wholesale in one platform
Wholesale-tier customers see their own pricing, optionally tax-exempt with resale certs. Quote requests, net-terms (roadmap), order minimums.
Pro staff & ambassadors
Native pro staff profiles. Each pro gets a bio page, a sponsored gear list (browseable as a curated collection), and (next) commission attribution on referred sales.
Marketplace channels (roadmap)
TikTok Shop, Amazon, Walmart, Meta Shops, Google Merchant Center. Publish your catalog once, sell across channels. Connectors land iteratively post-launch.
Storefront and brand
Custom domain, custom branding
Bring your own domain (auto-issued SSL via Cloudflare). Your logo, your colors, your fonts — flowed into the storefront via CSS variables.
CMS pages with modular blocks
Compose your home page and content pages from blocks: hero, product grid, collection showcase, pro staff grid, photo gallery, rich text, custom HTML. Drag and drop in admin.
Mobile-first, performance-first
Server-rendered React (Next.js 15). Core Web Vitals are a P0 metric, not an afterthought. Lighthouse 90+ targets baked into CI.
Newsletter, photo gallery, news/blog
Toggle these features per brand. Newsletter captures email with double opt-in. Galleries for product photography or community shots. Blog with markdown content.
Found in search
Schema.org structured data
Product, Offer, Organization, BreadcrumbList markup on every page. Verified against Google's Rich Results test in CI.
AI-search optimized (llms.txt)
Per-tenant llms.txt published automatically — emerging convention for AI search engines and assistants. When a chatbot is asked 'show me a 70lb compound bow,' your products surface.
Pixel framework (GA4, Meta, TikTok)
Configure pixels per brand. Standard ecommerce events fire client-side; conversion APIs (Meta CAPI, TikTok Events API) wire server-side. Consent Mode v2 compliant.
Operations
Brand admin dashboard
Self-serve products, inventory, orders, customers, coupons, content, settings. Role-based access (owner, manager, staff, support, pro staff).
Order management
Order list, fulfillment workflow, partial shipping, refunds (full or partial), customer notes. Internal-only notes for staff.
Discount codes & promotions
Percent-off, fixed-amount, free-shipping. Usage limits, date ranges, restrictions (specific products, collections, customer groups).
Customer accounts
Magic-link sign-in. Order history, addresses, marketing prefs. Pro staff and wholesale customers identified via tags.
See it in your vertical.
A 30-minute demo with your catalog (or a sample we build for your category) shows more than a feature page ever can.
Book a demo